There are several service based corporations which have their own style of reviewing and upgrading products. However, the Apple Corporation is more into direct customer reviews and their inputs to improve their products. so, that was the reason why we did see free iPad launched in the market. This is how they could understand the customers and see how this new tablet works in the user environment. This is a great deal helping the customers on one hand and even sharing the reviews and in puts on the other hand, which will help in improving the further versions as well.