Okay, well I received the strangest call last week. It was so strange that I thought it was a crank call. The person on the other end of the line called my up and actually asked me the question, “What is search engine optimization?” I nearly hung up on him until he was able to convince me over the next five seconds that he was 100% serious. 

Apparently he had opened up a brick and motor business a few months back and did not yet have a website. However, he was under the impression that once he submitted his website to Google that he would automatically start making sales. That is, of course, until he started to hear about this search engine optimization thing.