Web marketing is an essential element in any traditional or online business today. If you are starting any business you will need to have an online presence and make plans to market your products online. This will involve having a website, email autoresponder and lead capture page. If you are to be successful with your online business all of these things must be carefully constructed and monitored for maximum performance. The great thing about webmarketing is that you will able to do business evne when you are asleep. These systems can be automated to perform all the nessecary procedures without you having to lift a finger and you will be able to make money even when you are not working.