A marketing expert would know the importance of keeping abreast of the changes and trends in the market. And any marketing specialist who still hasn’t explored online marketing is already way late in the game.


Though internet marketing has evolved, the basics should still not be overlooked by an online marketer:


1. A website is necessary for almost all businesses today; it is the most accessible extension of a brick-and-mortar store.


2. Promote the website; and not only with ad placements on the web. Social media is the new advertising medium.


3. Make it easier for customers to remember the website with a simple and straightforward URL.


4. Lastly, utilize the tools that measure online marketing results, i.e., social media tracking, webmaster tools, and link tracking.