Main focus of Social Media Marketing Plan revolves around providing the description of services or products through the right content. This content may be in the form of text, video content, audio content, widgets etc. Apart from that use of picture is also common among the companies as pictures can present the products and brands of the company. Efforts are made to influence the opinion of customers and turn it in favor of the products. While designing Social Media Marketing Plan one is required to consider a few factors which are core of the plan. Inclusion of customers’ expectations and wishes, analyzing of target audience besides observing the ways of its implementation are also the prime factors.