Including keywords as well as their common misspellings can help optimize your search engine results. This meta-tag data will be read by search engines and as a result, your website to appear in a larger array of search results. While you should include topical keywords in these meta tags, you can also consider including misspellings, like “ipone” if your content is about an iPhone. http://pursuinghappiness.org/story.php?title=google-adwords-management%3F419225515
Look into exactly how much experience they have. To make an educated choice, you need to be aware of all risks and potential downsides that may be involved. So the next time you decide to do SEO, you need to consider wisely.