When you own and manage a business, your main interest is to make that business grow. Unfortunately, a lot of company managers and owners make very bad decisions in which concerns the marketing strategy used for the promotion of their company. What do they do? It is simple: they are too traditional when it comes to promotion tools and ignore great choices such as the sms marketing solutions. Why should you start using sms marketing? It is simple: sms marketing has a very high open rate, which is the reason why this type of marketing strategy always proves to be highly efficient.