Keyword proximity is a term you’ll need to learn. Keywords work best close together. If two words are often used together in searches, they especially need to be kept close together on your site. This will help your rankings increase.
Your title should be focused around your chosen keyword or keyword phrase if you want to truly optimize your search engine results. Make sure this title tag is on every page of your site in order to link them together. Also, put your company name at the conclusion of your title link. Unless your company name is extremely well-known, people probably won’t be searching simply by it.