My brother is a cable television sales agent and discussed an sms strategy he wants to try this year. He has a large list of leads, people who have bought or sold a home in the past year. And the list includes cell phone phone numbers. So he wants to try sms marketing solutions, sending out texts about his services to new home buyers with a coupon code to use for specials and discounts. I think this sounds awesome and may try to use it with my bakery business. He pointed me to places for leads lists so fingers crossed!