Having a blog for your company can increase consumer awareness to your company. It can assist you in getting your company’s name out there and making more consumers aware of your company’s vision, goals, and existence in general. Integrate Social Media

into your blog. This allows your customers to share your company on social media websites such as Facebook, Twitter, Digg, and many others. This is a free way to obtain marketing for your company to a consumer base who has an interest in your product. They have an interest in your product (probably) because they are friends with someone who has an interest in your company. Therefore it is a somewhat targeted type of marketing.

Set Meta Tags and Title

are important when you are SEO marketing your blog. Make sure you set your meta tags and title to be optimized to be picked up by search engines such as Google. This will drive customers to your blog organically, while at the same time provide YOUR main website with referral traffic from your blog (if your content is appealing to the organic visitors). The better your content, the more customers you can attract. Change the Blog Home Page

make sure you change the home page of your blog away from the default home page of your blog. This allows you to change the look and feel of your blog! Again, make sure you check out Blogly in order to create a blog that can increase awareness to your company, increase traffic to your company’s website, and build brand image for your products.