When people think about search engine optimization and first page google rankings, they tend to focus on the traffic that is available. This is understandable as there is money to be made from search engine traffic. Visibility isn’t the only reason why top ranked sites make money, though. Their conversions tend to be high because their high rankings give their credibility a boost.Top organic search engine rankings must be earned – they cannot be purchased through PPC ads. This is why searchers tend to view the sites on the first page of google as being more authoritative. They may even assume that the top positioned sites offer better quality services and products! So not only do high rankings deliver traffic – they deliver high converting traffic and boost brand awareness and reputation. Visit proseo.ie for details of search engine optimization and online marketing.