When people are looking for web designers they make a common mistake. They assume that this is like finding a good lawyer or a dentist. They assume that this is merely a technical skill that be judged in some objective manner.

While there are objective skills and knowledge involved with being a designer, it is party an art, and as any other art, it is highly individual and subjective. What I’m trying to say is that you will have to look at a lot of portfolios to decide what you like and prefer.

You’re not a designer; you do not know what is supposed to be good? Well, you don’t have to in order to know what you like. Now don’t get me wrong, I’m not telling you to look at the broad selection of all designers, and then try to judge whom you like all by yourself.

You obviously want to sort them by objective criteria first. You want to make a list of the best dozen reviewed and most recommended designers in New York (within your price range and market). But then, to decide from these 12 you will have to use your subjective criteria.

I assure you, I don’t care how “design illiterate” you find yourself, and you will do better if you go for what your gut tells you. If you simply find yourself liking or preferring one of these designers more than the others, go for them.

And hey, if you’re still feeling unconfident about this selection process, feel free to ask a friend for an opinion. You must have an artistically or technically minded friend. Ask them to help you choose if you’re still in a dilemma over these dozen designers. Don’t be shy about asking for help, most people will feel flattered about helping you choose between several choices. It strokes people’s egos to know you respect their opinion. www.madridnyc.com