Colour plays an important part of web design, if your business has particular corporate colours, these need to be incorporated into the design so that continuity and recognition can be promoted. Careful and clever use of colour can make a website really stand out from the rest and give it the edge when it comes to attracting attention. Your choice of web designers should be able to offer creative web design and should have imagination and skill in being able to show you how your website could look and how it can be different to all the others that are vying for attention.