In order to maintain a professional appearance, you will need every member of staff in your company to look tidy and smart. Company uniforms aren’t practical, or appropriate, for all businesses, but subtle use of your professional logo design on some items of clothing can really impress your customers. Possibly a suit jacket or blazer with the company logo embroidered on the breast pocket would suit your staff members well. Promotional items are good for business if they are distributed correctly. If you are running a PR event to raise your company profile, then you will definitely require some branded items, like balloons, baseball caps, pens, keyrings and so on. You can be much bolder with the use of your corporate logo in this case, but you will certainly need a company that knows how to produce professional looking branded items. There are many ways to brand your business, but they all begin with the right logo design.