Boost the rankings of the search engine with article exchange instead of link exchange. This technique will share articles on multiple sites. This is better than exchanging links, and both of your websites get new content.
Include transcripts for any videos or audio included on your site. When you provide transcripts, search engines understand your audio and video content and are able to add them to search results. http://psdesignzone.com/simple-web-design-tips/
Blogging is a great way to add more keyword rich content to your site, and improve your search engine ranking. This in turn will increase the number of visitors to your site.